Max Mockett — Senior Product Manager based in London



I created an iOS photo-sharing app called ROL that rewarded good content over follower count and fame. The app generated ten million image impressions within the first six months, and saw over 100,000 images posted. It received praise from a number of influential photography blogs, media coverage in publications such as the Guardian, and was even hailed as a success by Stephen Fry.

ForPersonal Project RoleFounder

ROL App Store Icon

Users are presented with an endless stream of photos from other users around the world. If they like a photo, they swipe right and the photo gains momentum and is sent to more users. if they don’t like it, they swipe right and the photo’s momentum is reduced and fewer people see it. Good content gains traction and rises to the top of the ‘Global Gallery’, a collection of the most ROL’d photos of the day, week, and all time.

User profiles are simple and defined by their content. Their avatar is their most ROL’d submission, reflecting the mission of ROL to preference content over celebrity.

The Global Gallery highlights the most ROL’d content. Reaching the Global Gallery becomes an aspiration for users, as space is limited and only the best images make it.

Incoming screen mockup

Interaction mockup

Menu mockup

User profile mockup

ROL App Initial Wireframe